For the Novo Balance label, we wanted to pursue an approach that combines environmental sustainability, design innovation, and graphic design purity.
A modern, clean and versatile design designed for a target audience of baby boomers, characterized by their freshness while winking at the graphic languages of pharmacy. Brand colors were used to be adapted across a wide range of products, ensuring visual consistency and brand recognition.
This culminates in the recycled paper used as a backing, which ensures a handmade feel while also reducing the impact on the environment.